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Use writing techniques that result in favorable
reader reactions.
- Present the information so readers react well to it.
- Use the message to build teams and partnerships with clients.
- Use the tone and level of formality so readers accept what you write.
Use introductions and conclusions to maximize
reader understanding.
- Write an introduction that ensures readers act and respond as you expect.
- Write conclusions and recommendations at the beginning.
- Prepare readers for your information to ensure they understand and remember.
Write messages in an information blueprint.
- Use a blueprint framework readers appreciate for its clarity.
- Write lists throughout and format them correctly.
- Use visual tools so readers can see the organization as they read.
- End documents with a conclusion that ensures readers will do what you want.
- Use a device in the conclusion to check on readers to be sure they've acted as you expect.
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